WEB ANALYST ROADMAP

You’ll receive a structured development roadmap that outlines skills, timelines, courses, and practical tasks. Follow the steps and reach the level employers require.

  • Understand the Web Analyst’s role: measuring site effectiveness, user behavior, and business goals.

  • Learn key digital channels to better understand what you are analyzing and optimizing.

  • Interpret performance indicators and understand how they tie to business objectives.

  • Understand how users navigate websites and what prevents them from achieving goals.

  • Learn to collect and analyze website data with GA4 — a key tool for Web Analysts.

  • Set up event and goal tracking without needing a developer.

  • Extract necessary data from databases and work with raw data sources.

  • Present data in a clear, actionable format to stakeholders.

  • Test hypotheses and make data-driven decisions using statistical analysis.

  • Gather qualitative data on how people behave and interact with the site.

  • Analyze long-term customer value and engagement beyond just traffic.

  • Better collaborate with developers and understand how web pages are structured.

  • Connect metrics and dashboards to real business results.

  • Expand your toolkit beyond GA4 — useful for larger products and mobile/web apps.

  • Demonstrate real cases: before/after, findings, hypotheses, outcomes.

  • Gain real-world practice — crucial for understanding business context.

  • Validate your skills and increase credibility with employers.

  • Clearly present results, justify decisions, and work smoothly with stakeholders.

  • Stay up-to-date with trends, new tools, and industry insights.